Twitter to stream NFL

Twitter will stream 10 Thursday Night Football games “to a global audience” in 2016 for free without authentication. That’s Huge for the NFL.

-      Twitter paid around $10 million according to Bloomberg’s source (beating out Verizon, Yahoo, Amazon)

-      CBS and NBC paid $225mm for 5 Thursday games each — Verizon has rights to stream to wireless phones

-      Twitter video will be embeddable. Include pregame Periscope streams from players and teams

-      Available on the Twitter PC, phone, and Xbox app