Samsung Brazil has created a commercial featuring Brazilian surfer Gabriel Medina and a wild Samsung Galaxy Surfboard concept.
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It looks like any regular sleek surfboard, except it has an LED display that's powered by a Samsung Galaxy S7 that slots into the base of the board.
The surfboard can feed live conditions of the sea straight onto the display, alongside wind direction and the frequency / height of waves. Trainers can even send surfers messages to help improve their technique.
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