USA Today reports that in honor of Back to the Future month, Pepsi will be releasing the famous bottle of Pepsi Marty McFly ordered in Back to the Future II.
"Fans have always been a little crazy about it," says Lou Arbetter, PepsiCo's senior director of marketing, about the scene in the film where a Pepsi Perfect is delivered to Michael J. Fox's character through a futuristic pneumatic tube, "and so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product."
This is not going to be a new product for the company but rather a special limited edition collectible. Pepsi is planning on only making a run of 6,500 bottles at $20.15 each.
Additionally Pepsi will also be distributing 1,500 Pepsi Perfect bottles at New York Comic Con this week to fans dressed as Marty McFly.