In a very odd move, this week Amazon announced that by the end of October they would be removing all Apple TV and Google Chromecast products from their site. Amazon says it’s “to avoid customer confusion.”
Amazon claims that the move is meant to benefit their customers and that Chromecast and Apple TV don’t support Amazon Prime Instant Video.
“Over the last three years, Prime Video has become an important part of Prime,” read the email from Amazon’s corporate representatives. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”
There is some speculation that Amazon is trying to eliminate competition for the latest version of its streaming device, the Fire TV. However, other devices capable of streaming like Roku, Xbox, and PlayStation products wouldn’t be affected by the ban.